10 Home Improvement Items Millennials are Buying Right Now

By Zach Williams

1. Green & Sustainable Products

Gone are the days of finding waste and over-indulgence appealing. Millennials are keenly aware of environmental issues. Not only will they not want to purchase products that are known to be damaging to the environment, but it would be frowned upon by their fellow-millennial friends.

2. Fixer-Uppers

According to the most recent Better Homes & Gardens survey, 30% of Millennials prefer to purchase homes that need some updates versus buying a move-in ready place.

3. Products from Shopper Rewards Programs

A recent study shows that 50% of Millennials will go out of their way to purchase from organizations that offer discounts and perks to loyal shoppers.

4. Products that are In-stock

This may sound ridiculous but stick with me. In a time when items can be purchased online and delivered in as little as 12 hours, Millennials will have no tolerance for items being out of stock.

If your popular items are out of stock then you’ll be out of a sale. Keep items well stocked on clean, easy to navigate aisles and Millennials will be won over by the convenience of purchasing and walking out with the item immediately rather than leaving the store to go home and purchase online.

5. Smart Home Technology

56% of Millennials believe smart lighting and thermostats are more important than curb appeal (source).

6. Hand Tools

According to Retail Hardware Magazine, 75% of Millennials are “very brand loyal” to hand tools

7. Power Tools

On the other hand, 34% of older Millennials, ages 25 – 34, are very brand loyal to power tools.

8. Home Improvement Projects

It’s not just the individual items, 35 percent of Millennials highly agree that “now is the right time to spend” on home improvements.

9. Outdoor spaces

According to Better Homes & Gardens, 35% of Millennials want to work on outdoor areas and 42% say they want to add exterior upgrades like a deck, porch or patio.

10. Home-office spaces

26% of Millennials said they are building or planning to build a home office. 41% plan to combine their home-office with a hobby workspace.

Zach Williams is the Founder and Creative Director for Venveo, a digital marketing agency. Zach has logged countless hours creating strategies and developing brand loyalty for Home Improvement brands. Follow him on
Twitter or find him on LinkedIn

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