Best Soft Coolers of 2024

A quality soft cooler offers an excellent alternative to a traditional hard cooler. They are perfect for day hikes, overnight camping, fishing trips, and more. Plus, they’re easy to carry, and some have a surprising amount of storage and impressive ice retention. But continuous improvements to modern cooler designs make choosing a specific model difficult. They now come in various designs, sizes, and purposes. So which ones are the best?

We identified the top brands—like Yeti, RTIC, and Orca—and asked them to send us their favorite soft coolers. Then we gave them a thorough ice retention and durability test to find the best of the best. We broke the winners down into specific categories to make your decision a little easier, whether you’re looking for a small bag for day trips or a large backpack for multi-day excursions. Here are the best soft coolers we’ve tried out.

The Best Soft Coolers

Specs

• Size: 22 or 32 quarts
• Insulation: Closed Foam
• Dimensions: 17.5” x 9.5” x 15” (HD20)
• Weight: 3.5 pounds

Pros

• Incredible ice retention
• Solid price point
• Lots of extra storage

Cons

• Difficult to empty and dry

In terms of ice retention, the Engel HD30 was the standout of the test. The closed cell foam insulation kept ice for four whole days. There were still a few cubes floating on day five of the test, a full 24 hours after the other coolers had completely melted off. This puts the Engel close in performance to a hard-sided rotomolded cooler.

The only downside I found was that it’s a bit hard to open and dry out after you’re done using it. Expect to wipe down the interior thoroughly after each use. Other than some dirt that wiped away easily, the HD30 handled all the abuse I threw at it. This is a great choice for families, group outings, or car camping trips. Plus, it’s relatively affordable when compared to other similar-sized coolers on the market.

Specs

• Size: 12, 20, 30, or 40 cans
• Insulation: Closed foam
• Dimensions: 15.5” x 12” x 11.5”
• Weight: 4 pounds

Pros

• Sharp looks
• Easy cleaning and access
• Great strap and handles

Cons

• Sweated more than the other coolers

Sharp and stylish, RTIC’s Soft Pack is the perfect cooler for a day on the water. It held ice for just under three days, meaning it will handle a full day of fishing or boating with ease. Even better, it floats. So you don’t have to worry about dropping it overboard.

There was some noticeable condensation on the outside of the cooler, but nothing that a quick wipe from a towel can’t solve. The zipper needed to be lubricated a bit out of the box, so don’t be alarmed if you struggle to open/close it at first. This RTIC soft cooler can be had for just over a C-note, but is often on sale for less.

Best Insulated

Pros

• Great looks
• Magnetic close is crisp and solid
• Good ice retention

Cons

Yeti makes a few different variations on their M series soft cooler, which is a convenient tote style. I tested the M15 and found it quite capable of holding ice for over three and a half days. That’s largely thanks to the excellent magnetic seal. It clamps shut with authority and doesn’t let in any extra air. Additionally, the top can be rolled down and secured tight with some additional straps for an even better seal.

The excellent ice retention and non-slip bottom make it a good choice for road trips. This cooler is super easy to carry, thanks to an excellent shoulder strap. I also dig the looks of the M15, which can be had in charcoal or navy. The only downside is the expensive price tag, but if you can swing it, you won’t be disappointed.  

Best Small

Specs

• Size: 24 cans
• Insulation: N/A
• Dimensions: 15” x 15.25” x 10.5”
• Weight: 6.75 pounds

Pros

• Latches are easier than zippers or magnets
• Solid ice retention qualities
• Easy access and cleaning

Cons

The Orca feels like a hybrid of a bag and a soft-sided cooler. It features a plastic frame and hard latches instead of a zipper or magnet closure system. The lid seals better than I expected, holding ice for just under three days. I was worried about how this cooler would handle the durability tests—it did pop open a couple of times when dropped— but the latches and frame held up well despite a fall from nearly 9 feet.

The open design of this cooler makes for an easy clean-up. It dries out quickly too, and the 24-can size is perfect for carrying with a padded shoulder strap. The price point feels a little high for a cooler of this size, but I can’t argue with the exceptional performance and nice looks. While it’s our top pick for the beach, it’s quite versatile for boating and road trips.

Specs

• Size: 25 quarts
• Insulation: Closed cell foam
• Dimensions: 14” x 9” x 20”
• Weight: 3.5 pounds

Pros

• Tons of space
• Comfortable shoulder straps
• Affordable price point

Cons

The most striking thing about the Engel roll top is the massive capacity with a lightweight design. This cooler comes in at only 3.5 pounds and feels incredibly comfortable on the back, even when weighed down with ice. This cooler also held ice for about three days, even though I didn’t have the roll top tightened down. I suspect the retention time can be improved with it cinched shut. It can probably be extended even further if the built-in vacuum seal is utilized.

Much like the Engel HD30, this is a hard cooler to dry and air out. I had to wipe the interior with paper towels to get much of the moisture out. Although this cooler is easier to prop open than the HD30. It is also surprisingly affordable compared to similar-sized backpack-style coolers.

How We Tested Soft Coolers

We followed a similar evaluation process to our rotomolded cooler test that we conducted earlier this year. First, we tested ice retention. I filled each of the coolers to the top and then observed how long for the ice to melt. Because my testing was done in the fall, I kept the coolers indoors at a room temperature of about 70 degrees for five days.

I checked the coolers a few times each day to simulate normal use. Additionally, I made sure each cooler was open and exposed to air for an equal amount of time when monitoring ice levels. I didn’t empty the water until the ice was completely melted. Each cooler was checked for leaks around the seams and zipper areas during the ice retention test.

I also took the time to drop each of these coolers off the top of a ladder dozens of times to test their durability. Then I inspected each cooler for dents, dings, and rips. When deciding the best coolers for each award category, I also considered the following factors:

• Aesthetics: Does the cooler look good? Are there multiple color schemes available?
• Value: How does the price point compare to the materials and build?
• Storability: How easy is it to store this cooler? Does it flatten down to store in tight areas?

Buying Guide

Soft coolers are usually made for shorter adventures. So don’t expect the ice to last a week. The insulation simply isn’t as thick, and the soft side walls don’t retain the cold as well. Depending on the ambient temperature outside, you could get two to three days of ice retention.

While their ice retention capabilities are not as good as a hard cooler, soft coolers have a significant weight advantage. Many manufacturers now offer specialized backpack coolers that are modeled in a soft style. This makes them extremely easy to carry.

Pro tip: Buy reusable freezer packs for your soft cooler. Mostly because sloshing water is annoying in a soft cooler, especially a backpack model. Freezer packs keep everything neat and tidy while also keeping everything cold.

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