DIY Consumer Marketing Trends Report

By Zach Williams

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DIYers are hard to profile because they aren’t confined to standard consumer parameters like age, geographic location or income earnings.

My team and I at
Venveo surveyed over 500 DIY Consumers from around the country to discover what drives them to purchase, what inspires them to start projects, where they are spending their time and money and so much more.

This report helps take the guess work out of figuring out who the DIYer is and what DIYers want from your brand.

Even if you think your brand only targets the professionals in the Building Materials Industry, DIYers are going to your site looking for information about your product even if they intend to hire a contractor to complete the job. Discover what they want to know and what types of information makes them want to purchase from you.

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Zach Williams is the Founder and Creative Director for Venveo, a digital marketing agency. Zach has logged countless hours creating strategies and developing brand loyalty for Home Improvement brands. Follow him on
Twitter or find him on LinkedIn

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