Home Improvement Industry Trend – Storage Special




By Zach Williams

The weather is warming up, at least in some parts of the country, and consumers are starting to get spring cleaning fever. 

So we’ve gathered a list of our favorite storage trends below. Share them with your consumers to boost your brand loyalty, or perhaps your in search of a storage solution for yourself? I for one will definitely be starting on the Laundry Pedestal this weekend.

Laundry Storage

This innovative washer/dryer pedestal has gone viral thanks to the addicted2diy.com blog. The DIY-lover posted her projected on Pinterest just 3 weeks ago, and it has already been repinned over 3,000 times.

Kitchen Storage

We took our kitchen storage inspiration from this week’s Kitchen & Bath Tribe Chat (#KBtribechat), which was all about kitchen pantries.

Pull-out shelves offer consumers easy access to hard-to-reach spaces. Any DIY Consumer would love these sleek, sliding shelves from ShelfGenie.

Shower Storage

DIY Consumers are swooning over the Redi Niche shower nooks by Tile Redi. This luxe shower nook is a major modern upgrade from the standard shower caddie.

Under-the-Stairs Storage

Storage under staircases has been trending with DIY Consumers for several months. This often wasted space is the perfect spot to store bulky winter jackets, boots and even winter sports equipment.

Dalton Distinctive Renovations has a great example of how to utilize storage space under the stairs posted on their Houzz profile.

Leaning Ladder Storage

Leaning ladders, like the one shown below from apartmenttherapy.com, serve double-duty as storage and decor. They are perfect for hanging blankets in your loving room or storing towels in the bathroom, and don’t require much space.

DIY Consumers are crazy about products that offer both form and function.

Shoe Storage

This viral shoe rack originally appeared on the Houzz profile of Circle Design Studio

Their creative use of otherwise boring PVC pipe appeals the the DIY Consumers love for out-of-the-box uses of ordinary materials in extraordinary ways.


Zach Williams is the Founder and Creative Director for Venveo, a digital marketing agency. Zach has logged countless hours creating strategies and developing brand loyalty for Home Improvement brands. Follow him on
Twitter or find him on LinkedIn





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