Inside Fashion Entrepreneur Petra Tungården’s Stockholm Apartment

Magazine editor-turned-fashion entrepreneur Petra Tungården can find inspiration in almost anything, even her son’s picture books. “A lot of them have such beautiful colors, and they combine them so well,” she says. While flipping through the pages of Little Ghost Laban or any of the Alfons Åberg books, she’ll quickly pull out her phone to snap a photo. The idea might eventually find its way into her clothing brand, Adoore, which focuses on figure-hugging silhouettes, or, more likely, it’ll influence something in her family’s Stockholm apartment, which is teeming with rich hues and eye-catching materials. “I think the way I dress is reflected in my interior style,” explains Tungården. “My closet is full of party pieces. I buy more eccentric stuff most people don’t wear everyday.” It’s safe to say, she’s not the kind of girl who has a closet full of basic white-Ts, and her home is the decorating equivalent of that. 

Tungården and her husband’s house search was fueled by something many Scandinavians crave: natural light. “Before we were living in a beautiful apartment with hand-painted ceilings but it was on the bottom floor and quite dark,” she says. Plus, they had plans to grow their family at the time, so finding a place with more space was a bonus, too. When they stumbled across the perfect place and the showing happened to be filled with tons of other interested buyers, Tungården went into business mode. “I put in a bid after being there for five seconds. I was like, I have to scare everyone off,” she shares. 

The tactic ultimately worked, but then they moved onto the hard stuff—renovating. The woman they had bought it from had been living there for four decades. “It was almost like a museum,” recalls Tungården. Fast forward three-and-a-half years, she’s ready to give us the low-down on everything they’ve updated (so far).