Move Over, Coastal Grandma: It’s Tomato Girl Summer


Nothing evokes summer like the act of slicing into an heirloom tomato. But in 2023, the seasonal ingredient became more than just the base of a very good salad or sandwich. It was officially labeled “tomato girl summer” by TikToks that amassed more than 209 million views. And this year, we see no signs of the laid-back vibe—think: tending to your garden and taking seaside walks—slowing down. If an aesthetic could be buying produce from a farmers’ market in Italy and eating it at golden hour on a dock while reading a romance novel, it would be this.

Last year, the trend has centered mostly on fashion—celebrities like Hailey Beiber and Billie Eilish have dressed the part—but because TGS revolves around a lifestyle, it’s only natural to embrace it in your home decor, too. So go ahead, swap in limoncello-colored bedding, use a garden trug as a fruit bowl, and decant your olive oil into a stainless steel cruet. Never fear, we threw in some fashion and pantry items, too, because this is a trend you’re going to want to go all in on. 

Set the Backdrop for a Tomato-Filled Feast

Entertaining is one of the tomato girl’s core values. Breaking sourdough bread with friends around a preferably alfresco table should involve red gingham and as much hand-painted pottery as possible. Because many of her dinner parties are actually picnics, a classic basket like this is essential. 

Essential Glassware

Maison Flâneur


$34

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Diego Nine Ceramic Tomato Candleholder

Maison Flâneur

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Madre Picnic Linen Napkins, Set of 4, Food52


$95

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Emile Henry French Ceramic Artisan Ruffled Pie Dish, Williams Sonoma

Williams Sonoma


$63

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Parrot Sommelier Corkscrew, Alessi


$75

$63

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Roro Ceramic Speckled Spotted Blue Olive Trays

Amazon


$11

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Crow Canyon Splatter Large Enamel Pitcher, Food52


$48

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Tulum Wine Cooler, Serena & Lily


$88

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Stainless Steel and Wood Salad Set

Moda Operandi


$90

$54

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Vietri Porco Small Oval Tray, Neiman Marcus


$94

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Country Picnic Basket

Picnic Time


$65

$59

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Serax Fish & Fish Bottle by Paola Navone, Food52


$54

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Transform Your Home Into a Seaside Escape

You know the feeling of waking up on the first day of a vacation? That’s what the true tomato girl wakes up to every day—with the right decor, that is. Think: fresh and airy linens, vintage-inspired lace throws, and the scent of tomato vines wafting through the air.

Lycopersicon Esculentum Candle, Carrière Frères


$65

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Limoncello 100% French Flax Linen Bedding Set, Bed Threads


$280

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Small Wooden Garden Trug, Garden Artisans


$62

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Cotton Paloma Bolster Cover

Lisa Corti


$120

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Roma Heirloom Tomato Hand Soap

Flamingo Estate


$46

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Portico Rug in Sunshine Yellow

Maison Flâneur


$728

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Le Sirenuse Capri Stripe Beach Towel, Business & Pleasure Co.


$59

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Limoncello & Turmeric 100% Linen Shams, Set of 2, Bed Threads


$120

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Zenviro Boho Throw Blanket, Amazon


$42.95

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Beachcomber Cotton Throw, Serena & Lily


$168

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Tomato Leaves Room Spray, Loewe


$125

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Serve Tomatoes—And Looks

Owning this style at home is one thing, but bringing it out into the world involves some wardrobe juggling. Anything with an antipasto motif is a no-brainer; just be sure to top things off with a silk citrus-clad bandana in your hair, a fishnet-esque bag, or a touch of rosy highlighter and a spritz of vacation-scented perfume. Make it look like you spent the day under the sun even if you just sat at your desk.

Tomato Robe

Blockshop Textiles


$155

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Cannes Straw Bucket Hat

Vitamin A


$98

$49

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Special Edition II, Red, Le Specs


$100

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Wild Bluebell Cotton Pants, Boden


$150

$52

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L’eau Rouge Heirloom Fragrance

Henrik Vibskov Boutique


$148

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Fresh Catch Earrings, Lizzie Fortunato


$320

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Stock Your Pantry for Impromptu Picnics 

If you’re doing tomato girl right, you’re mainly shopping at the local farmers’ market. But there are some summery pantry goods you can order online, like a tinned fish trio and a comically large bucket of Maldon salt, to keep your kitchen stocked. 

Zia Pia Fantasia Galantino Olive Oil

Bloomingdales


$44

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The Classic Smoky Trio, Fishwife


$33

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Sauvignon Blanc, 1.5L, Juliet


$35

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Bella di Cerignola Black Olives, Fratepietro


$14.60

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Maldon Sea Salt Flakes, 3.1 pounds, Amazon


$24.77

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Oishii The Koyo Berry, FreshDirect


$12.99

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New York Shuk Preserved Lemon Paste, Amazon


$11.49

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Spuma Mia Lambrusco 2021, Quarticello Azienda Agricola


$22.95

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