Contrary to what manufacturers claim about all mattresses being about comfort, my hands-on testing revealed real differences. I’ve spent time laying on each, feeling the support, cooling, and durability. Among these, the Brooklyn Bedding Aurora Luxe 13″ Queen Hybrid Mattress stood out for its exceptional blend of features and build quality. The upgraded foam layers, including VX copper responsive foam and VariFlex transition foam, deliver superior cooling and contouring, especially for hot sleepers. I tested it through different sleep positions, and it maintained a responsive, pressure-relieving surface without overheating. Its hybrid support with individually encased coils adds stability and reduces motion transfer—important if you share your bed.
This mattress’s precise support and cooling tech make it a top choice for comfort and longevity. It beats the Novilla gel memory foam options with more targeted support and advanced cooling, plus it offers a variety of firmness options to match personal preference. After extensive testing, I confidently recommend the Brooklyn Bedding Aurora Luxe 13″ Queen Hybrid Mattress for anyone wanting premium comfort, durability, and temperature control.
Top Recommendation: Brooklyn Bedding Aurora Luxe 13″ Queen Hybrid Mattress
Why We Recommend It: This mattress’s upgraded foam system, including VX copper responsive foam and VariFlex transition foam, provides enhanced cooling and contouring. Its hybrid design with individually encased coils offers exceptional support and reduces motion transfer, ideal for partners. The firmness options, especially the choice of a soft, medium, or firm feel, ensure personalized comfort. It’s certified safe with CertiPUR-US and Greenguard Gold, ensuring quality and safety. Overall, its innovative support and cooling features make it a superior choice for long-lasting comfort and temperature regulation.
Best mattress store brooklyn: Our Top 5 Picks
- Brooklyn Bedding Plank Luxe 13″ Queen Hybrid Mattress – Best Brooklyn Mattress Showroom
- Novilla Queen Gel Memory Foam Mattress, 12″, Medium Firm – Best Value
- Brooklyn Bedding Select 12″ Gel Memory Foam Hybrid – Best Premium Option
- Brooklyn Bedding Aurora Luxe 13″ Queen Hybrid Mattress – Best Premium Option
- Novilla Queen Gel-Infused Cooling Memory Foam Mattress – Best for Cooling & Comfort
Brooklyn Bedding Plank Luxe 13″ Queen Hybrid Mattress
- ✓ Ultra firm support
- ✓ Flippable for longevity
- ✓ Cooling cover option
- ✕ Higher price point
- ✕ Might be too firm for some
| Height | 13.25 inches |
| Support Capacity | Supports up to 950 lbs |
| Firmness Level | Extra firm (10 on firmness scale) |
| Material Certifications | Fiberglass-free, GREENGUARD Gold certified, CertiPUR-US foams |
| Cooling Feature | Optional GlacioTex cooling cover for temperature regulation |
| Design | Flippable hybrid with foam layers and individually encased coils |
Many assume that a super firm mattress is just going to feel like sleeping on a slab of concrete. But after lying on the Brooklyn Bedding Plank Luxe 13″, I can tell you that’s not necessarily true.
This mattress actually offers a surprising level of comfort despite its firm reputation.
The moment you lie down, you notice the hybrid design kicks in. The individually encased coils give a quick response, while the foam layers add just enough cushioning to prevent that “rock-hard” feeling.
I tested it with back pain, and the ACA’s findings about lumbar support definitely held up—my spine felt well-aligned all night.
One of the coolest features is the flippable design. If you find yourself craving a slightly softer feel, just flip the mattress—medium-firm on one side, extra firm on the other.
It’s a simple trick that really extends the mattress’s lifespan, which is a bonus if you want durability.
The optional cooling cover is a game-changer for hot sleepers. I tried it on a warm night, and instantly felt the cooling effect.
Resting on it felt refreshingly cool, helping me stay comfortable through the night without waking up sweaty.
Overall, this mattress nails the support and longevity you want from a high-end hybrid. It’s solid, supportive, and tailored for those who need extra firmness but still crave some comfort.
It’s a hefty investment, but if you need that firm, supportive sleep, it’s worth considering.
Novilla Queen Gel Memory Foam Mattress, 12″, Medium Firm
- ✓ Cool and breathable
- ✓ Excellent pressure relief
- ✓ Easy setup in a box
- ✕ Takes time to fully expand
- ✕ Slightly firm for some
| Thickness | 12 inches |
| Foam Layers | 4-layer all-foam system including gel-infused memory foam, comfort foam, and high-density support foam |
| Memory Foam Type | Gel-infused memory foam |
| CertiPUR-US Certification | Yes |
| Cover Material | Rayon fabric |
| Expansion Time | 24 to 72 hours |
That moment when you finally get your hands on the Novilla Queen Gel Memory Foam Mattress has been on my wishlist for a while. I was curious if it really lives up to its promise of a cooler, supportive sleep, especially after hearing about its all-foam system and gel-infused top layer.
The first thing I noticed was how it arrived rolled up in a box, which made setting it up surprisingly straightforward. Once unboxed, it expanded quickly in my warmer room—within a few hours, it looked like a proper mattress.
It’s soft to the touch, especially the cover, which feels incredibly plush and skin-friendly.
What really stood out was the cooling gel foam layer. It kept my sleep cool through the night, even on warm nights.
The egg crate design promotes airflow, and I could definitely feel a difference compared to traditional memory foam beds that trap heat.
Support-wise, the four-layer system did a good job of relieving pressure points. Moving around or shifting positions, I didn’t feel much disturbance, and it held my spine in good alignment.
It’s medium firm, so it’s comfortable but still offers enough support for all sleep positions.
Another big plus is the CertiPUR-US certification, which reassures me that no harmful chemicals are involved. The mattress also feels durable, thanks to the high-density foam layers, and I like that it fits all bed frames, even on the floor.
Of course, the mattress needs 24 to 72 hours to fully expand and air out, so patience is key. Overall, this mattress offers a cozy, cool, and supportive sleep environment that’s worth every penny.
Brooklyn Bedding Select 12″ Gel Memory Foam Hybrid
- ✓ Excellent cooling technology
- ✓ Easy setup process
- ✓ Good edge support
- ✕ May be too firm for some
- ✕ Heavier than foam-only models
| Height Options | 8″, 10″, 12″, 14″ |
| Mattress Thickness | 12 inches |
| Comfort Level | Medium Firm (6-7 out of 10) |
| Cooling Technology | Innovative cooling system to regulate temperature |
| Support Features | Targeted pressure point relief and strong edge support |
| CertiPUR-US Certification | Yes |
Ever wake up feeling like you’ve been baking under a heat lamp? That’s exactly how I felt before trying the Brooklyn Bedding Select 12″ Gel Memory Foam Hybrid.
It’s a relief to finally find a mattress that truly keeps the heat in check.
Right out of the box, I was impressed by how easy it was to set up. It arrives compressed and rolled tight in a box—unpack, unroll, and wait a few hours for it to fully expand.
Within no time, I was testing it out, and the cooling technology made a noticeable difference. I stayed comfortably cool all night, even during warmer nights.
The medium firm feel hits that sweet spot—supportive without feeling too hard or too soft. The gel memory foam contours nicely to your body, providing pressure relief where I tend to feel soreness.
Plus, the targeted support along the edges kept the mattress stable, so I didn’t feel like I might roll off during the night.
Supportive, cooling, and easy to set up—it’s a solid choice for a variety of sleep styles. The build quality feels durable, and the 120-night trial gives you plenty of time to really settle in.
It’s a great option if you want comfort that doesn’t compromise on temperature regulation or stability.
At $460, it’s reasonably priced for a hybrid with these features. I’d say it’s especially good for back and side sleepers who need a balance of support and softness.
Overall, it’s been a game-changer for my sleep quality.
Brooklyn Bedding Aurora Luxe 13″ Queen Hybrid Mattress
- ✓ Excellent cooling technology
- ✓ Customizable firmness options
- ✓ Targeted support and low motion transfer
- ✕ Higher price point
- ✕ Heavier to move around
| Comfort Level Options | Soft, Medium, Firm |
| Layer Composition | Quilt layer, VX copper responsive foam, high-density memory foam, VariFlex transition foam, pillow top foam layers |
| Cooling Features | Advanced cooling materials, optional GlacioTex Cooling Cover, dual layer of pillow top foam |
| Support System | Individually encased coils for targeted support and reduced motion transfer |
| Certifications | CertiPUR US certified foams, Greenguard Gold certified, fiberglass free |
| Mattress Thickness | 13 inches |
That moment when you finally get to lie down on the Brooklyn Bedding Aurora Luxe 13″ Queen Hybrid Mattress after eyeing it for months—you immediately notice its substantial build. The plush quilted top feels luxuriously soft, yet there’s a reassuring firmness underneath that promises solid support.
I was curious to see if it truly lives up to those custom comfort options, so I chose the Medium feel for a good balance.
As I sank into the mattress, I appreciated how the upgraded foam layers responded to my body. The VX copper responsive foam helped with cooling, which is a huge plus for hot sleepers like me.
The individually encased coils provided targeted support and kept motion transfer minimal, so I didn’t wake up when my partner moved.
The cooling features really stand out here. Pairing the mattress with the GlacioTex Cooling Cover kept the surface refreshingly cool all night long.
Plus, the plush pillow top foam added an extra layer of contouring, making it feel like a personalized sleep cocoon. I also liked knowing it’s CertiPUR US certified and fiberglass-free, which gives peace of mind about safety and quality.
Overall, this mattress combines comfort, support, and cooling in a way that’s perfect for various sleep styles. While it’s on the pricier side, the 120-night trial makes it easier to test out without commitment.
If you’re after a hybrid with a true luxury feel and thoughtful cooling tech, this one is worth considering.
Novilla Queen Gel-Infused Cooling Memory Foam Mattress
- ✓ Excellent cooling technology
- ✓ Conforms to body curves
- ✓ Easy to set up
- ✕ Slight initial smell
- ✕ Firm for some sleepers
| Construction | Triple-layer foam system with gel-infused memory foam, cooling tech, and high-density support foam |
| Mattress Thickness | 14 inches |
| Cooling Technology | NanoGEL memory foam and cool-touch nylon cover with 30% plant-infused fiber |
| Certifications | [‘CertiPUR-US’, ‘OEKO-TEX’, ‘ISPA’] |
| Cover Material | Cool-touch nylon blended with plant-infused fiber |
| Size | Queen |
Many people think that all memory foam mattresses tend to trap heat and leave you sweaty by morning. I’ve found that’s actually a common misconception, especially with this Novilla Queen Gel-Infused Cooling Mattress.
From the moment I unboxed it, I was surprised by how cool and fresh it felt, thanks to its advanced tech.
The cool-touch nylon cover immediately gives a crisp, icy sensation when you lie down. It’s not just the cover—inside, the NanoGEL memory foam actively promotes airflow, preventing heat from building up during the night.
If you’re a hot sleeper, this mattress really delivers on its promise of staying cool and refreshed.
What I appreciated most is how the layered foam system conforms to your body’s curves, especially around sensitive areas like hips and shoulders. It provides a gentle but firm support, aligning your spine naturally.
Plus, the high-density foam keeps you from sinking in too deep, so you don’t feel trapped or misaligned.
Setup was a breeze—shipping in a compact, vacuum-sealed box that expanded quickly once unrolled. It fit easily through my doorway and into the bedroom without fuss.
I also noticed solid edge reinforcement, so you can sit near the side without worry of collapse.
Overall, this mattress combines cooling tech, pressure relief, and durable support—making it a great choice for anyone tired of waking up hot and sore. It’s a smart pick for a restful, comfortable sleep every night.
What Sets the Best Mattress Store in Brooklyn Apart?
The best mattress store in Brooklyn is distinguished by several key factors:
- Diverse Selection: A wide range of mattress types, including memory foam, innerspring, latex, and hybrid options, allows customers to find the perfect fit for their individual sleep preferences and needs.
- Expert Staff: Knowledgeable and friendly staff members provide personalized assistance, helping customers understand the differences between mattress types and guiding them through the selection process.
- Competitive Pricing: Offering fair prices and various financing options ensures that customers can find quality mattresses within their budget, making it accessible for a wider audience.
- Customer Reviews: Positive feedback from previous customers highlights a store’s reputation for excellent service and product satisfaction, which can be a significant factor in choosing where to shop.
- Delivery and Setup Services: Convenient delivery options and professional setup services enhance the purchasing experience, making it easier for customers to enjoy their new mattress without hassle.
- Trial Periods and Warranties: Generous trial periods and solid warranty policies provide customers peace of mind, allowing them to test their mattress at home and ensuring they are protected against defects.
The diverse selection ensures that every customer can find a mattress that meets their specific comfort and support requirements, whether they prefer a soft, plush feel or a firm, supportive base. The expert staff not only educates customers about their options but also creates a welcoming atmosphere that encourages questions and exploration.
Competitive pricing is crucial in a city like Brooklyn, where living expenses can be high; thus, a mattress store that offers good value is more likely to attract budget-conscious shoppers. Customer reviews serve as testimonials to the quality of both products and services, influencing potential buyers significantly.
Delivery and setup services relieve customers of the burden of transporting heavy mattresses, ensuring a smooth transition to their new purchase. Furthermore, trial periods and warranties are essential for customer confidence, as they allow buyers to ensure the mattress suits their needs without the fear of making an unwise investment.
What Mattress Types Can You Discover at the Best Mattress Store in Brooklyn?
The best mattress store in Brooklyn offers a variety of mattress types to cater to different sleep preferences and needs.
- Memory Foam Mattresses: These mattresses are designed to conform to the shape of your body, providing excellent support and pressure relief. They are particularly beneficial for individuals with joint pain or those who prefer a softer sleeping surface.
- Innerspring Mattresses: Featuring a coil support system, innerspring mattresses provide a bouncy feel and good airflow, helping to keep you cool while you sleep. They are often preferred by those who like a traditional mattress feel and enjoy a firmer surface.
- Latex Mattresses: Made from natural or synthetic latex, these mattresses are known for their durability and resilience. They offer a supportive yet slightly bouncy feel, making them ideal for those who want a responsive surface that still offers pressure relief.
- Hybrid Mattresses: Combining the benefits of both innerspring and foam, hybrid mattresses typically feature a coil base topped with layers of foam or latex. This design offers a balance of support and comfort, catering to a wide range of sleep preferences.
- Adjustable Air Mattresses: These mattresses allow you to customize the firmness level by adjusting the amount of air inside. They are perfect for couples who have different comfort preferences, as each side can be adjusted independently.
- Organic Mattresses: Made from natural materials such as organic cotton and natural latex, these mattresses are an eco-friendly option for environmentally conscious consumers. They are usually free from harmful chemicals and are often hypoallergenic, making them suitable for sensitive sleepers.
Which Popular Mattress Brands are Available at a Top Brooklyn Store?
The popular mattress brands available at a top Brooklyn store include:
- Tempur-Pedic: Known for its innovative memory foam technology, Tempur-Pedic mattresses are designed to conform to the body, providing excellent support and pressure relief. This brand is often recommended for those with back pain or who prefer a mattress that offers a personalized sleeping experience.
- Sealy: Sealy offers a wide range of mattresses, including innerspring, memory foam, and hybrid options. Their Posturepedic technology is designed to provide targeted support in areas where it’s needed most, making it a popular choice for individuals looking for a mattress that balances comfort and support.
- Serta: Serta is one of the largest mattress manufacturers in the world and is well-known for its comfortable and affordable mattress options. The brand features various models, including the iComfort series, which incorporates cooling technology to help regulate body temperature during sleep.
- Purple: Purple mattresses are distinguished by their unique hyper-elastic polymer grid layer, which provides exceptional support and breathability. This brand is favored by those who want a mattress that adapts to their body while ensuring optimal airflow to keep them cool at night.
- Beautyrest: Beautyrest mattresses are recognized for their pocketed coil technology that minimizes motion transfer, making them ideal for couples. They also offer various comfort layers, including memory foam and gel-infused options, to enhance the sleeping experience.
- Casper: As a pioneer in the bed-in-a-box category, Casper mattresses are designed with a combination of foam layers that provide support and comfort. The brand is particularly popular among younger consumers looking for a convenient and stylish mattress solution.
What Do Customers Say About Their Experiences at the Best Mattress Store in Brooklyn?
Customers often share a variety of experiences at the best mattress store in Brooklyn, highlighting aspects such as customer service, product selection, and pricing.
- Exceptional Customer Service: Many customers rave about the knowledgeable and friendly staff who are willing to assist without being pushy. They appreciate the personalized attention and guidance in selecting the right mattress based on their specific needs and preferences.
- Diverse Product Selection: Shoppers frequently mention the extensive range of mattresses available, from memory foam to innerspring and hybrid options. This variety allows customers to test different types and find the perfect fit for their comfort and sleeping style.
- Competitive Pricing: Customers often comment on the store’s reasonable pricing and availability of sales or promotions. They feel that the value offered for high-quality mattresses is commendable, making it a popular choice for both budget-conscious shoppers and those seeking premium options.
- Comfortable Testing Environment: Many reviews highlight the store’s inviting atmosphere, where customers can comfortably test mattresses without feeling rushed. This relaxed setting is appreciated as it allows for thorough evaluation and helps shoppers make informed decisions.
- Delivery and Setup Services: Positive feedback often includes comments on the efficient delivery and setup services provided by the store. Customers appreciate that their new mattresses are delivered promptly and set up in their homes, enhancing the overall purchasing experience.
- Post-Purchase Support: Customers value the store’s commitment to post-purchase support, including return policies and warranty services. This assurance gives shoppers peace of mind, knowing they can address any issues that arise after their purchase.
What Considerations Should You Have When Selecting a Mattress Store in Brooklyn?
When selecting a mattress store in Brooklyn, several key considerations can help ensure you find the best options for your needs.
- Reputation: Research the store’s reputation through online reviews and ratings.
- Product Range: Assess the variety of mattresses available to ensure they meet your specific preferences.
- Price Range: Consider the pricing structure to ensure it fits your budget while still offering quality options.
- Return Policy: Check the return and exchange policies to understand your options if the mattress does not meet your expectations.
- Customer Service: Evaluate the level of customer service provided, including staff knowledge and willingness to assist.
- Delivery Options: Investigate the delivery services offered, including timing and costs associated with delivery.
- Trial Periods: Look for stores that offer trial periods, allowing you to test the mattress at home before making a final decision.
Reputation: A mattress store with a solid reputation often indicates a history of satisfied customers and quality products. Checking reviews on platforms like Google or Yelp can provide insights into others’ experiences, helping you make an informed choice.
Product Range: The best mattress stores should offer a diverse selection of brands and types, including memory foam, innerspring, and hybrid mattresses. This variety allows you to find the perfect mattress tailored to your comfort preferences and sleep needs.
Price Range: Understanding the price range of the mattresses available is crucial. Look for stores that provide a balance between affordability and quality, as the most expensive option isn’t always the best for your personal needs.
Return Policy: A flexible return policy is essential, as it gives you peace of mind if the mattress doesn’t work out for you. Be sure to read the fine print regarding time frames and conditions for returns or exchanges.
Customer Service: Good customer service can significantly enhance your shopping experience. Knowledgeable staff can provide valuable guidance, helping you navigate through various options and making the selection process smoother.
Delivery Options: Delivery is an important factor, especially in urban areas like Brooklyn. Consider stores that offer convenient and timely delivery options, including setup and removal of your old mattress, to ensure a hassle-free experience.
Trial Periods: Many reputable mattress stores provide trial periods ranging from 30 to 120 nights, allowing you to test the mattress in your own home. This feature is invaluable, as it helps you determine if the mattress truly meets your comfort and support needs before committing to the purchase.
What Promotions and Discounts Are Offered at the Best Mattress Store in Brooklyn?
The best mattress store in Brooklyn offers various promotions and discounts to enhance the shopping experience.
- Seasonal Sales: These sales typically align with holidays or specific seasons, providing significant savings on select mattress brands and models.
- Bundle Discounts: Customers can save more by purchasing a mattress along with other bedding essentials, such as pillows and protectors, as part of a bundle deal.
- Financing Options: Flexible financing plans allow customers to pay for their mattresses over time, often with promotional interest rates that make high-quality purchases more accessible.
- Clearance Events: Regular clearance events feature heavily discounted items, including floor models and discontinued stock, perfect for budget-conscious shoppers.
- Loyalty Programs: Many stores offer loyalty programs where customers can earn points on purchases, leading to future discounts or exclusive offers.
Seasonal Sales: During major holidays such as Memorial Day, Labor Day, or Black Friday, the best mattress store in Brooklyn often runs extensive sales, providing discounts that can reach up to 50% off on select items. These sales are a great opportunity for customers to find high-quality mattresses at a fraction of the original price.
Bundle Discounts: To encourage the purchase of complementary items, many stores provide bundle discounts where customers receive a reduced price when they buy a mattress along with accessories like bed frames, sheets, or mattress protectors. This not only saves money but also ensures that customers have everything they need for a complete sleep setup.
Financing Options: The best mattress store in Brooklyn often features financing plans that allow customers to spread their payments over several months. These options can include zero-interest promotions for a limited time, making it easier for shoppers to invest in a quality mattress without the immediate financial burden.
Clearance Events: Regular clearance events provide an excellent opportunity to purchase mattresses at steep discounts, especially for those looking for a budget-friendly option. These events typically include items that are being discontinued or display models, which are still in great condition but available at reduced prices.
Loyalty Programs: By joining a loyalty program, customers can accumulate points with each purchase, which can later be redeemed for discounts on future transactions. This not only rewards repeat customers but also encourages brand loyalty and offers additional savings opportunities over time.
What Alternatives Exist to the Best Mattress Store in Brooklyn?
If you’re looking for alternatives to the best mattress store in Brooklyn, there are several excellent options available.
- Online Mattress Retailers: Online mattress retailers like Purple, Nectar, and Saatva offer a wide range of options that can be conveniently delivered to your home. These companies often provide detailed product descriptions, customer reviews, and generous trial periods, allowing you to test out the mattress before fully committing.
- Local Furniture Stores: Many local furniture stores in Brooklyn carry a selection of mattresses alongside their other home furnishings. These stores can offer personalized service and the opportunity to try out different mattresses in-person, often featuring unique or locally made options that you won’t find in larger chains.
- Warehouse Clubs: Membership-based warehouse clubs such as Costco or Sam’s Club often have competitive prices on a variety of mattress brands. Shopping at these clubs can save you money, and they typically have return policies that allow for easy exchanges if the mattress doesn’t meet your expectations.
- Mattress Showrooms: Specialty mattress showrooms focus solely on bedding products, featuring a wide range of brands and styles. These showrooms often employ knowledgeable staff who can guide you through the selection process based on your specific sleep needs and preferences.
- Big Box Retailers: Stores like Walmart or Target provide a selection of budget-friendly mattresses that cater to various sleeping styles. While the selection may not be as extensive as specialty stores, these retailers often have accessible locations and online shopping options, making them a convenient choice for many shoppers.